Your Vision Statement
January 27, 2012 | 
Author Darren L Johnson, business coach, personal development expert, author, and founder of Letting Go Of Stuff®, encourages the creation and adoption of a clear, definitive, vision statement. In this less than ten minute video he speaks clearly and eloquently on the subject. You shouldn’t miss this one!
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Profit & Loss Statements
Darren L Johnson, business coach, personal development expert, author, and founder of Letting Go Of Stuff®, offers insight into, and understanding of, the boring and often confusing profit and loss statement in this release from his Business Video Series:
Networking Like A Pro
I was recently introduced to this book by a friend and I am sincerely thankful that he took the time to mention it to me. Networking Like A Pro
Five Business Books You Should Read
There are tens of thousands of business books available online at any given moment. It would simply be impossible to read them all. Every now and then a small portion of that very large list stands out as must read entries. What follows is a handful of that kind of book.
Affiliate Marketing
Affiliate marketing is a great way to expand your sales reach. Others place banners, links, or even full offers, for your product or service on their website and get paid a commission (by you) on every sale made through their promotion.
It’s The Sizzle, Stupid!
Setting price for your items is often a concern. Are you charging too much or are you giving the items away? If they price is too high will they even sell? Will people pay me what my work, or the item, is worth? How can I ask that much in an economy like this?
There is an old adage among marketers that says, “Sell the sizzle, not the steak!” and it is something worth understanding and remembering. It is a simple thing that lies at the foundation of all selling and marketing.
PBL Photo Studio 42″ Reflective Photo Lighting Umbrella
PBL PHOTO STUDIO 42″ REFLECTIVE UMBRELLA
SOFTBOX by PBL, PHOTO LIGHTING UMBRELLA,
SET OF TWO LIGHTING UMBRELLAS
Get soft, even lighting for your photo and video shoots with these new PBL 42″ Reflective Softbox Umbrellas. The units sets up just like an umbrella. There is no need to worry about losing parts as these are one piece units. The interior surface of the umbrella is made of a silver reflective material. The light is reflected back through white diffusion material that creates a very soft light. With a large opening with elastic and zipper that allows this umbrella softbox to fit onto any strobe or flash, now you can get professional results with every shot. These umbrella softboxes sell for $59 each in professional camera stores.
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A New Perspective On Social Media Marketing
Dan Zarrella, in his new book Zarrella’s Hierarchy of Contagiousness: The science, design and engineering of contagious ideas offers answers to the questions that plague social media marketing practitioners:
• Is anyone paying attention to what I post?
• Does anyone see my updates on facebook?
• Are my tweets actually reaching anyone?
• Why aren’t my tweets retweeted by others?
Of course, it doesn’t help that there are bazillions of characters of information being posted by millions of other people (all with the same questions!) and your content is all but invisible in this sea of hyper-connectivity.
Twitter For Newsrooms
If you are an advanced Twitter user, or want to be one, this new website may be just the thing you need.
Diamonds Among The Weeds
Many years ago I worked for a very wise man who was, by many reconnings, also somewhat crazy. The thing is, if you could accept and get past the “crazy” bit, there were diamonds among the weeds. I remember him often saying, “You have to walk north to get the car to go south to Bolton!” which, in itself, is pretty much meaningless, but when put into contexted it becomes one of those exceptional gems.